ANNOUNCEMENT OF OUR NEW EXCLUSIVE EUROPEAN DISTRIBUTOR - Ketten Wälder GmbH / cromox®
Dear colleagues,
We are pleased to announce a new strategic partnership: ULTRA Products has appointed Ketten Wälder GmbH / cromox® as its exclusive distribution partner for the European market, effective 1 April 2026.
This collaboration brings together the strengths of two family-owned companies. ULTRA Products contributes internationally recognized stainless steel anchoring technology, while cromox® adds its established European market presence, technical expertise and experience in high-quality stainless steel chains and marine applications.
Through the platform ultra-cromox.com, boatbuilders, shipyards, dealers and yacht owners will have a central European point of contact for product selection, technical support, documentation and supply.
What does the partnership include?
cromox® will represent the ULTRA Products range in Europe, including:
• ULTRA Anchor
• ULTRA Side Pocket Anchor
• ULTRA Classic Swivel
• ULTRA Flip Swivel
• ULTRALINE Flat Rope Reel
• Bow rollers
• Accessories and spare parts
Combined with cromox® stainless steel chains, this creates a high-quality complete solution for demanding anchoring systems in the marine sector.
Shared strengths
The partnership combines more than 125 years of manufacturing and development experience. Both companies stand for technical quality, durable products and practical solutions designed for real-world use on the water.
Erkutay Yücel, Director of Sales and Marketing at ULTRA Products, comments:
“Behind ultra-cromox.com are two family-owned manufacturing companies that share the same priorities: engineering depth, consistent quality and products built for real-world use on the water. This partnership gives European customers a dedicated source for ULTRA anchoring equipment, supported by cromox®’s technical expertise and market presence.”
Yılmaz Yücel and Nejat Övütmen, owners of Boyut Makina Sanayi ve Ticaret Ltd. Şti. / ULTRA Products, also emphasize the importance of the collaboration:
“Europe has always been an important market for ULTRA Products. By working with Ketten Wälder GmbH and cromox®, we are strengthening our presence in the region through a partner that shares our commitment to quality, engineering and long-term customer support.”
About ULTRA Products
ULTRA Products designs and manufactures stainless steel anchoring equipment in Istanbul, Turkey. The company’s roots go back to 1978, when Boyut Mechanical Industry began producing stainless
steel machine parts. Since 2000, the company has been active in the marine sector and has established itself internationally with the ULTRA product range.
The ULTRA Anchor was developed to set quickly, build strong holding power under load and provide reliable anchoring across varying seabed and weather conditions.
What this means for cromox®
For cromox®, this partnership opens up new opportunities in the European marine and yacht market. By combining ULTRA Anchors with cromox® stainless steel chains, we can offer our customers an even more comprehensive and high-quality anchoring equipment portfolio.
Further information:
European distribution: https://ultra-cromox.com/
ULTRA Products: hiips://ultraproducts.tr/